Senior Programmatic Executive
Description
Job responsibilities:
- Be an expert in the programmatic space by owning the current products and be a valuable resource for the internal team to support on-going projects & initiatives.
- Participate in the evaluation & vetting of new publishers, digital vendors, and ad tech providers.
- Support in developing the programmatic product across emerging channels i.e CTV, Audio, PDOOH & Video.
- Produce regular insights to Agency partners detailing seasonal trends, and data-driven recommendations & best practices. Aid in the development of collateral, case studies, best practices, benchmarks across our programmatic buying
- Continuous alignment with our tech partners on training sessions for the agencies to enhance their capabilities, stay up-to-date on latest industry trends & platform updates and betas.
- Assist the team with executing and evolving programmatic product strategy and direction.
- Oversee product performance, generate reports, and present performance analysis to internal stakeholder to ensure quality assurance
- Continually acquire knowledge by maintaining relationships with key programmatic vendors
- Set up, monitor and optimize inventory on various supply platforms, ie. SSP and curation platforms
- Ensure all relevant agency stakeholders are up-to-date in required platform certifications & keeping track of progress.
Ideal candidate should have:
- Market-leading knowledge of digital advertising and programmatic ecosystem, with 2+ years of hands-on experience in programmatic operations & campaign management.
- A good understanding of the programmatic ecosystem which includes programmatic tech - SSPs/ ad exchanges, DSPs, ad servers, and data providers
- In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amazon, etc.
- Familiarity of running campaigns through various buying and deal types including OMP, PMP, programmatic guaranteed with the ability to differentiate each
- Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
- Strong proficiency in Microsoft Excel
- Good communication & verbal skills
- Ability to proactively organize daily task
- Ability to effectively manage time, prioritize tasks and work within deadlines
- Positive team player with a strong passion to programmatic & ad tech.